HomeHugo BossHugo Boss's Alive launches...

Hugo Boss’s Alive launches a new advertising campaign

Hugo Boss's Alive launches a new advertising campaign
Hugo Boss’s Alive launches a new advertising campaign

Alive by Hugo Boss offers four muses of choice in a new advertising campaign

Much awaited by the general public, the fragrance Alive by Hugo Boss made its appearance on February 1 in Russia, before arriving on March 1 in Europe, Australia and Latin America. Of course, like any olfactory release worthy of the name, Alive by Hugo Boss is already accompanied by an unprecedented advertising campaign. However, it seems that the Hugo Boss brand has decided to strike a blow, by calling on a prestigious female cast, made up of four muses! So, how about immersing yourself in the footsteps of these exceptional women, and getting drunk on the new floral and fruity fragrance from Hugo Boss?

Alive by Hugo Boss, a radiant and feminine essence signed Annick Ménardo

Alive by Hugo Boss is a very luminous and invigorating composition, which immediately makes you want to enjoy life, with carefree and lightness. Created by perfumer Annick Ménardo, this fragrance opens with very fruity top notes. The apple diffuses here its vegetal and juicy aroma, while associating with more acidulous blackcurrant. A sun-drenched plum further illuminates the whole. Cinnamon spices everything up, giving birth to a real ode to life! Then, Hugo Boss’s Alive evolves into a suave heart of Madagascan vanilla, sublimated with a very feminine jasmine. At its base, Alive by Hugo Boss becomes darker and enriched with woody notes of cedar, olive and sandalwood.
On the bottle side, Hugo Boss’s Alive is contained in a thick glass case, both luminous and refined. According to its creator, Amélie Riech, it is “much more than a bottle. For me, she said, it is a jewel, a true work of art. A bit like a jewel, something very precious ”.

Four muses and a talented director for the Alive d’Hugo Boss commercial

To stage this new fragrance, the Hugo Boss house decided to call on four women with international fame: Chloé Bennet and Bruna Marquezine, accompanied by actresses Laura Harriets and Emma Roberts. These were put into images by the talented director Rébecca Zlotowski, very famous in the world of cinema. Here, in this campaign, the four muses of Hugo Boss are staged in simple moments of life, seemingly banal, but very universal in scope. Each woman can thus identify with these images. The scenes are all played out to the sound of the title “What’s Up? »Of 4 Non Blondes, taken up in chorus by the muses of the brand.
In addition to this television campaign, Hugo Boss also had these four stars of the small screen photographed by photographer Collier Schorr. With this 100% female cast, Hugo Boss’s Alive perfume intends to encourage women to live every moment to the full, and to take advantage of every moment to blossom and feel a little freer.

- A word from our sponsors -


Most Popular

More from Author

Kilian’s Love Don’t Be Shy clone

A lovely combination of lively blooms and pleasant notesKilian Love Don't...

Nina Ricci – Nina L’Eau

Discover the new fragrance Nina L'Eau by Nina Ricci ... Nina L'Eau Buy...

- A word from our sponsors -

Read Now

Kilian’s Love Don’t Be Shy clone

A lovely combination of lively blooms and pleasant notesKilian Love Don't Be Shy clone Eau de Parfum is a floral-fruit juice that will help you find yourself again. This perfume came out in 2007 and is proud of being exciting and memorable. It is a story about...

Nina Ricci – Nina L’Eau

Discover the new fragrance Nina L'Eau by Nina Ricci ... Nina L'Eau Buy the perfume Nina L'Eau de Nina Ricci at a low price on Fragrenza Perfumes.The house of Nina Ricci unveils a new edition of the emblematic Nina fragrance, Nina L'Eau.Passionately refined and delicate, the new fragrance Nina...

Sisley – Sunleÿa GE

 Sisley offers solar products dedicated to the face and body, suitable for all skin phototypes. The new generation of anti-aging sun care…. Sunleÿa GE Buy Sisley Sunleÿa GE Sun Care inexpensively at Fragrenza Perfumes online perfumery. In 2006, Sisley created the event with Sunleÿa Anti-Aging Sun Care SPF 15. 8...